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Bathroom Trends 2025: What Styles, Designs, Colours & Tiles Will Be Popular In the New Year?

19th November 2024

Author: Mark Fullilove

As we stride boldly through the final months of 2024, it’s time to start thinking about all your major plans for the new year. Especially the ones involving home improvement! If a big bathroom renovation is on your to-do list, then don’t panic. Sanctuary Bathrooms is here to explain all the key design trends bursting to the forefront of fashion in 2025. In this comprehensive guide, we’ll talk you through the latest stylistic developments, teach you how to get the best return for any money spent, and equip you with all the knowledge you need to build a bathroom you’ll love forever.

With the cost-of-living crisis still rampant in 2024 (think high interest rates, price increases and a stagnant housing market), many folks are wisely choosing to increase the value of their homes before putting them on the market. A brand new bathroom is a surefire way to revitalise your home and bolster its asking price, but only if you get the details right.

The Sanctuary Bathrooms 2025 bathroom trends guide brings together experts from across the industry, including voices from the leading brands that we work with day in and day out. Read on for some fresh and reliable insight into all the popular trends to look out for throughout the coming year.

banner image showing 12 experts contributing thoughts to bathroom trends 2025

Experts included are:

James Roberts, Director, Sanctuary Bathrooms
Jorge Hernandez, Head of Design, Bathroom Brands Group (including Crosswater, Burlington and Britton)
Fabrizia D’Autilia, Trade Marketing Manager UK & Global Projects, Bathroom & Wellness Division, Villeroy & Boch
Jeevan Seth, CEO, Just Taps Plus
Andrea Denison, Marketing Co-ordinator, Barwick Bathrooms (including The White Space, Sommer and Redroom by Barwick)
Eileen Slattery, Marketing Director, Merlyn Showering
Emma Morris, Head of Marketing & Buying, Abacus Bathrooms
Sophie Weston, Head of Marketing, Geberit UK
James Stevenson, Director, Imperial Bathrooms
Zoe Jones, Senior Creative Producer, Roper Rhodes
Sally Bettison, Product Development Category Manager, Tissino
Keeley Sutcliffe, Brand Manager, Roxor Group (including BC Designs, Bayswater, Hudson Reed and Nuie)

What Are the Key Style and Design Trends of 2025 Going To Be?

1. Japandi

Japandi, as the name implies, is the merging of Japanese and Scandinavian styles. It combines Japanese wabi-sabi design with the Scandi hygge influence, with a big focus on comfort and contentment. Translated into key design elements, this means elegant simplicity, organic aesthetics, and a big emphasis on warm, blissful cosiness.

While the concept of Japandi has been around for a few years now, seven of our expert voices reckon 2025 is the year it truly blossoms. Sanctuary’s very own director, James Roberts, had this to say: “Although it has always been around, one of the strongest emerging trends of 2024 that will continue into 2025 is that of Japanese-inspired wellness spaces and influenced bathroom design.” He adds that the combination of these influences has “resonated with British homeowners seeking calm, spa-like spaces” and the appeal is centred around “balancing aesthetic and practicality.”

Eileen Slattery, Marketing Director at Merlyn, expounds that the “balance, simplicity and sustainable design” are popular elements with the UK market, especially those looking for “less-cluttered, eco-friendly interiors.”

Furthermore, Andrea Denison, Marketing Co-ordinator of Barwick Bathrooms (manufacturer of brands such as Redroom by Barwick, The White Space and Sommer) explains that Japandi is about the “integration of neutral colours, tactile textures and clever space saving solutions” creating “a warm, natural and calm atmosphere”.

Jorge Hernandez, Head of Design at Bathroom Brands Group (which includes brand such as Crosswater and Burlington), opines that this style “brings a sense of zen to bathroom spaces with muted tones and natural woods, creating a calm, harmonious environment that feels both luxurious and grounded.” Similarly, Jeevan Seth, CEO of Just Taps Plus, notes that Japandi “offers texture and a touch of warmth.”

Outside of layout and aesthetic, Japanese influence also extends into fixtures and fittings. Japan is known for its swift adoption and use of advanced technology, especially (and rather famously) when it comes to toilets. Sophie Weston, Head of Marketing at Geberit UK, explains that “Japanese bathroom technology has also been instrumental in normalising advanced features like those found in our shower toilets. The Japanese approach to personal hygiene and comfort has helped shape consumer expectations and understanding of what a modern bathroom can offer.”

2. Spa-Like Bathrooms

One staple trend of the past few years is that of spa-like bathrooms. This style combines natural woods, simple colours and sustainable touches, as well as a hint of biophilic plant-life and flora. It resonates with those seeking to cultivate a relaxed and tranquil atmosphere, bringing spa-retreat luxury breezing into their very own homes.

So, why is this going to be popular again in 2025? Well, Bathroom Brands’ Jorge Hernandez explains: “Homeowners increasingly want their bathrooms to act as sanctuaries for relaxation and self-care.” Sophie Weston at Geberit adds that “homeowners are looking to replicate spa-like experiences in their daily routines”, while Barwick’s Andrea Denison mentions that customers are “maximising their space to create a stylish spa experience.”

When it comes to the specific features and aspects of spa-like bathrooms, several experts point to different elements. Tissino’s Product Development Category Manager, Sally Bettison, explains that bathroom lighting is playing a vital part in this trend: “spa-inspired lighting solutions are becoming more popular, with a growing focus on suitable light tones for a calming effect.”

Merlyn’s Eileen Slattery further builds on this, explaining the notion of the ‘wellness bathroom’. This is a design that integrates “aromatherapy, ambient lighting and natural surfaces and greenery”, which is “likely to become more mainstream”.

From a product perspective, there is plenty of versatility and adaptability regarding specific bathroom items. Andrea Denison points to “saunas, freestanding baths, steam showers, underfloor heating and mood lighting” being popular, while Abacus Bathrooms’ Head of Marketing and Buying, Emma Morris, lists “rainfall showers, walk-in shower rooms, and calming, natural colour schemes.”

3. Sustainability and Eco-Friendly Bathrooms

A key trend in 2025 will be a broad shift towards sustainable, eco-friendly home bathrooms. Besides a growing sense of environmental responsibility, many homeowners are trying to tackle rising bills by finding more efficient ways to save water and energy. Additionally, with the potential for water scarcity looming in several areas, many people are also trying to minimise their own carbon and ecological footprints. Sustainability is not just about companies creating USPs or adopting Corporate Social Responsibility strategies, but actively addressing both the growing problems and the rising demand for viable solutions.

In terms of bathroom design, this means technological advancements, increasingly durable products, and even products constructed from recycled materials.

Geberit’s Sophie Weston tackles this head on by admitting they have been surprised by consumers’ environmental knowledge and demands: “Customers are now asking detailed questions about water consumption patterns, material sourcing, and product longevity, demonstrating a deeper understanding of how their choices impact both their daily lives and the environment.” Barwick’s Andrea Denison adds that “the focus will become even more important in the next five years,” whilst also stating that a main driving force will be Millennials and Generation Z hopping onto the property ladder.

Both Tissino’s Sally Bettison and Abacus’ Emma Morris focus on product materials, with the former declaring that “more attention is being paid to the sourcing and treatment of materials”, as well as the “durability of bathroom furniture.” Emma adds that there is an “increasing emphasis on eco-friendly, recycled, and low-impact materials, such as reclaimed wood, eco-friendly ceramics, and low-flow fixtures.”

Merlyn’s Eileen Slattery points to other sustainable materials: “recycled glass, bamboo, and reclaimed wood are gaining traction with eco-conscious consumers, which resonates with a rising demand for sustainable luxury.”

Many experts also cite a focus on water-saving features, with Geberit’s Sophie Weston saying that “advanced water-saving technologies” will be “taking centre stage”. Abacus Bathrooms’ Emma Morris also addresses this, declaring that “cold start taps, flow regulators and low-flush toilets are increasingly essential components of sustainable bathroom design.”

Cold start mono taps are designed to conserve energy and reduce needless strain on your boiler. They only produce cold water when the handle is set to the middle position. Andrea Denison explains that this “ensures 100% cold water is supplied when the lever is in the middle position, unlike other standard mixers where this position activates the heater.” To access hot water, you have to actively push the handle to the left. This makes it much harder to accidentally start the tap in the hot position, ensuring that you only use hot water when you actually intend to, reducing unnecessary energy expenditure.

Sanctuary’s James Roberts summarises that users will be “looking for water-saving features where possible, helping to retain heat and warmth in spaces without using energy, while also having fixtures and fittings that perform to a high standard while using both minimal energy and water. Such improvements not only futureproof bathroom spaces but also add long-term value to properties as more people demand this in the housing market.”

4. Smart Bathrooms and Technology

One of the biggest growth areas in the bathroom industry at the moment is that of smart technology. With such innovations as Alexa, Siri, smart TVs, smart appliances and AI around to make our lives easier, there’s a push for bathroom manufacturers to leap into this market too. The goal is to make everyday bathrooms more practical, efficient and accessible to all users.

Some brands have already explored and invested in this area. Bluetooth mirrors and bluetooth mirror cabinets are now readily available, as are app-controlled toilets, showers and heating. Motion controls are also big business, with sensor-operated taps, mirrors and lighting becoming increasingly common.

However, as a result of these advancements, the bathroom industry is now caught between appealing to a tech-savvy generation and the high implementation costs of doing so. As James Roberts explains, “the industry is at a crossroads between including basic digital features and high-tech, luxury implementations that may end up pricing people out of the market.”

Barwick’s Andrea Denison advises that this market is “set to soar in the next 5 years”, again highlighting that “tech-savvy” millennials and Gen Zs will “expect to integrate technology within their homes.”

However, there is still some element of caution. Many experts are pointing out that consumers are settling into a kind of middle ground, prioritising practicality and everyday benefits over fleeting fads.

Jeevan Seth of JTP explains that “overly high-tech, gadget-filled bathrooms are also less in demand than they once were, with people choosing to focus on essential products that feel timeless and user-friendly”. Geberit’s Sophie Weston also cautions that “homeowners increasingly seeking out smart technologies but in a focused manner rather than for technology’s sake.” Sophie goes on to add that “consumers have become more discerning, preferring intelligent features that genuinely enhance their daily routines.”

Merlyn’s Eileen Slattery points to eco-friendly elements and wellness features as a key area: “It is likely that consumers will consider investing in wellness-centric and eco-friendly technologies like chromotherapy lighting and water-conserving showers”. She further states that “tech-integrated spaces, with innovations like heated mirrors and sensor-activated taps, [and] general tech-friendly bathrooms that combine form and function will be a top trend.”

5. Nostalgic Bathrooms

While there’s a significant demand for modern bathroom spaces, the call for more traditionally-designed spaces also resounds deeply. Inspired by pop culture, as well as a sensitivity to the existing build and design of their properties, many homeowners still seek out conventional, period-style features and elements. Recent ranges from various brands have taken cues from eras such as the English Regency, the Art Deco Movement and the Arts and Crafts Period. Many companies are even trying to transcend time periods entirely, blending modern and traditional to form designs that are transitional in appearance.

Zoe Jones, Roper Rhodes’ Senior Creative Producer, explains: “Over the next five years, we're likely to see a resurgence in nostalgic styles that encourage a personal connection to our spaces.

“Regency-inspired bathrooms, influenced by popular culture, will feature elegant arches, classic patterns, and decorative detailing. Art Deco is also expected to have a big influence, bringing in decorative motifs, jewel tones, and richly textured surfaces.”

Andrea Denison at Barwick also admits to noticing a growing trend in traditional bathroom furniture that’s “inspired by historical design periods.” Andrea concludes: “Looking at how popular these bathroom ranges have become, we see this trend becoming more prominent in 2025.”

6. Bold Accents and Feature Walls

Home design is increasingly seen as a way to express and celebrate one’s unique personality. Another predicted trend for 2025 is the rise of bold, accented colours and feature walls, striking a balance between more conservative colours and a joyous exploration of something more vibrant.

Abacus’ Emma Morris sees this as one of their top three trends for next year, advising that homeowners will create “statement walls with unique textures, slatted woods or bold colours” with a view to adding “depth to an otherwise neutral bathroom.”

Tissino’s Sally Bettison confirms that “bold, accent colours are making a comeback, usually against neutral backdrops to create striking focal points.”

7. Natural & Biophilic

While the previously mentioned spa style includes natural elements, some manufacturers have gone further by focusing entirely on natural touches and biophilia.

Merlyn’s Eileen Slattery enthuses: “The biophilic trend, blending natural elements like plants and organic textures with bathroom design, has strengthened and is set to continue in 2025. Expect biophilic designs with stone, wood textures, and moss walls to maintain popular, all focused on enhancing relaxation and wellness in the bathroom.”

Geberit also reports a change in demand away from modern shapes and designs, with a definite shift towards more organic, natural features. “This extends to everything from sanitaryware to storage solutions, with customers seeking products that feel more natural and less artificially geometric,” comments Head of Marketing Sophie Weston.

Villeroy & Boch’s Fabrizia D’Autilia, Trade Marketing Manager UK & Global Projects in their Bathroom & Wellness Division, concludes that biophilic design helps people who “long for peace and harmony.”

8. Broken-Plan Bathrooms

Another increasingly common trend is that of the ‘broken-plan’ space. If open plan is the opening out of a space to make it feel roomier, broken plan goes the opposite way to create designated, clearly defined areas within a wider room. In bathroom terms, this means partitioning different sections such as the shower, the bath and the toilet through the use of furniture and enclosures.

Sanctuary Director James Roberts explains: “Another trend we are seeing is that of broken-plan bathrooms. This concept includes using partial walls and screens to create distinct areas, mixed-height furniture creating natural divisions, and a clever use of materials to define spaces.”

Roper Rhodes’ Zoe Jones also comments that they see “bespoke, enclosed shower rooms” becoming “more mainstream”.

9. Eco-maximalism

Building on both the eco-friendly and the bold accent trends detailed above, JTP’s Jeevan Seth comments that eco-maximalism will increase in prevalence throughout 2025: “Homeowners will increasingly seek bolder design choices that are also eco-friendly, with ‘eco-maximalism’ emphasising vibrant colours and bold patterns, with sustainable materials adding an artisanal touch.”

Are There Going To Be Any Specific Product Trends To Look Out For in 2025?

1. Functional Storage

Storage has always been a central part of bathroom renovation. Many homeowners want to maximise the space they have, and adding as much storage as possible is key to keeping things nice and tidy.

Both Tissino and Roper Rhodes believe that concealed storage will be significant next year. “Hidden storage will also be a key feature, with an emphasis on maximising utility,” explains Tissino’s Sally Bettison. “Functional storage solutions in bathroom, such as hidden drawers, built-in niches, and integrated laundry baskets in tall units, will become more widespread.”

Zoe Jones from Roper Rhodes agrees, commenting that “hidden storage solutions are also on the rise, helping to maintain a sleek, clutter-free look.”

2. Shower & Bidet Toilets

Another predicted area of growth, both luxury and mainstream, is the shower bidet toilet. These toilets combine everyday toilet features with that of a bidet, removing the need to install both items separately. Some bidet toilets can be used manually, but many are incorporating smart technology to provide everything from multiple spray and washing functions to heated seats and self-cleaning nozzles.

Geberit is one of the key brands exploring this area. Head of Marketing Sophie Weston reveals: “The most significant trend that emerged in 2024 and shows strong potential for 2025 is the integration of wellness technology into bathroom spaces. Shower toilets are rapidly transitioning from luxury items to essential bathroom elements, a shift we've been facilitating with products.”

Sophie also notes an appreciation for the eco and user benefits of bidet toilets, including “reduced toilet paper usage, improved hygiene, and enhanced comfort for all family members.”

Tissino’s Sally Bettison agrees, advising that bidet toilets may “become more mainstream within the UK market” because of “environmentally conscious consumers”, like those seen in the US.

3. Freestanding Shower Baths

One thing we’ve noticed here at Sanctuary is a shift in the types of bathtubs people are buying. The days of the eye-catching statement piece are on the wane, with a definite transition to more functional, minimalist models. While freestanding baths are still popular, many homeowners now seek a compromise between the aesthetic appeal of freestanders and the practical benefits of back-to-wall tubs. One expression of this is the freestanding shower bath, which combines the best of both worlds to create a stylish and practical bathroom fixture.

Director James Roberts comments: “This year has seen a significant increase in freestanding shower baths as a solution and compromise, offering both the look but also the usefulness for a family bathroom catering for all ages.”

4. Fluted & Ridged Furniture

Imperial Bathrooms and Tissino both agree that ridged, fluted and textured furniture are all shaping up to be big sellers next year.

Imperial Bathrooms’ Director James Stevenson reveals that a heavy demand is predicted for “ridged furniture in oaky tones”. Tissino’s Sally Bettison adds that “fluted and textured finishes are increasingly popular”.

Keeley Sutcliffe at Roxor Group, which includes brands such as BC Designs, Bayswater, Nuie and Hudson Reed, also highlights fluted fixtures as a big trend: “[One of the] top 3 trends for 2025 will be fluted décor – whether this be vanity units, showers screens or wetrooms.”

5. Whirlpool Baths

Whirlpool baths are tubs that are like standard baths but with jets to provide a relaxing spa-like whirlpool effect. Keeley Sutcliffe at Roxor Group advises that they are seeing more requests for these: “Whirlpool baths have become a request product at current we don’t have in our product portfolio. This is something we will be looking into further.”

What Are The Bathroom Colour Trends of 2025 Going To Be?

1. Earthy Colours & Nature-Inspired Tones

image of a beige mediterranean style themed bathroom with blue fluted vanity unit

When it comes to predicted colour trends, JTP’s Jeevan Seth enthuses that designers are moving towards “warmer, earthier and more natural tones”. Think browns, beiges, greens and other warm colours, evoking rustic simplicity and the rich beauty of the precious natural world.

Sanctuary Director James Roberts explains: “Colours include deep greens, warm terracottas, and earthy browns, all of which are replacing clinical whites and greys. It is enduring and long-lasting due to its versatility. The colours work brilliantly in both traditional and contemporary bathroom schemes, making them a safe bet.”

Other experts weighing in include Abacus Bathrooms’ Emma Morris, who picks out “soft browns, beiges, and earthy greens”. Geberit’s Sophie Weston specifies “deep greens, rich terracottas, and warm browns”. Merlyn’s Eileen Slattery sees “earth-toned minimalism with neutral, earthy palettes, with greys, beiges and muted greens” and “warmer earth tones, sage greens and soft terracottas” as key colours. Roxor Group’s Keeley Sutcliffe throws “natural colours such as woodgrain browns, forest greens and beiges” as their picks for colours of 2025.

Tissino puts this move to warmer colours down to an influx of idyllic Mediterranean influence, with expert Sally Bettison advising that such colours are “gaining popularity and are likely to influence UK bathroom design soon.”

2. Anthracite/Gunmetal

A recent popular colour to hit the market is brushed black, particularly for brassware and accessories. With variations including gunmetal, slate and anthracite, brushed black offers an enticing alternative to the more standard matt black tone. While matt black is smooth, stark and uniform, brushed black provides a more raw, metallic and subtly textured aesthetic. Barwick’s Andrea Denison reports “a strong trend for gunmetal finish. The gunmetal finish adds an industrial-chic aesthetic, perfect for contemporary bathrooms.”

Sanctuary’s James Roberts agrees, seeing this as “the finish for 2025” and “the next matt black in terms of demand.”

3. Warm Metallics

Metallic hues like brushed brass have been mainstay heavyweights of the bathroom industry over the last few years. Darker tones such as brushed bronze have also joined the party recently, alongside more conventional gold colours.

Several experts believe that warm metallics are firmly on the rise, with Abacus’ Emma Morris predicting that these will soon be “overtaking sales of chrome in the market”. Imperial’s James Stevenson also comments that there will be “more brushed brass” next year, and Geberit’s Sophie Weston expects to see the “continued popularity of warm metallics.”

4. Neutral Colours

With many experts extolling the virtue of earth tones, does this signal death knell for more common neutral colours? Not quite! Demand is still expected to be high, especially when it comes to tranquil, spa-like bathroom interiors.

Imperial Bathrooms’ James Stevenson feels there will be a “resurgence towards neutral colours”, while Barwick’s Andrea Denison explains that these colours “lend themselves perfectly to the spa experience bathroom trend”. Tissino’s Sally Bettison also comments that the “shift toward natural and neutral tones […] emphasises organic and sustainable design.”

Bathroom Brands’ Jorge Hernandez expects to see “muted, natural tones dominating, as well as soft neutrals and light pastels that are key in luxury wellness-inspired bathrooms.”

Some believe that neutral schemes will be used alongside bursts of colour and bold, accented touches. Both Abacus Bathrooms’ Emma Morris and Geberit’s Sophie Weston agree on this, with Emma explaining that “vibrant feature walls and tiles will be selected for impact” alongside neutral tones. Weston adds that “there’s growing confidence in incorporating bold accents and personalised touches” as part of these schemes.

Sanctuary’s James Roberts surmises that this mix of daring colour and neutral tones “demonstrates a mature approach to design, creating distinctive spaces that feel both dynamic and welcoming.”

Fabrizia D’Autilia of Villeroy & Boch thinks that there will always be demand for neutrals, though people are moving towards darker colours: “Although natural and neutral tones still remain popular within the world of bathrooms, we are starting to see a resurgence in some darker tones.”

5. Bold & Retro Colours

In recent years, as people have spent more time at home, the use of daring, vibrant colours has seen a definite rise in popularity. Recent studies have also shown that younger generations are more open to exploring the trends of yesteryear, particularly those once deemed unfashionable (such as the formerly notorious avocado bathroom).

Bathroom Brands’ Jorge Hernandez predicts a rise in ‘playful nostalgia’, a trend which “appeals to those looking for a touch of fun, incorporating retro-inspired patterns, bold colours, and curved designs”. This juxtaposition “allows for diversity in bathroom design”, particularly when contrasted against neutral tones.

Merlyn’s Eileen Slattery backs this up, stating that “younger generations’ preferences” are leading to “playful, nostalgic colour palettes emerging.” When it comes to colours, Eileen advocates “muted greens and blush pinks”, and even “Great British Bake-Off colours.”

Roper Rhodes’ Zoe Jones is predicting richer colour palettes like “burgundy, emerald greens [and] mustard yellows” along with “jewel tones like emerald green and oxblood”. Zoe also sees a trend of “colour-drenching”, in which “one bold colour is used throughout to create an enveloping effect.” This is also supported by Keeley Sutcliffe at Roxor Group, who comments: “Homeowners have really gotten into the “colour drenching” interior design paint theme. Which means everything in a room is painted a single colour or shade. Us having painted bath options really allowed homeowners to create this vision in their bathrooms.”

Barwick’s Andrea Denison, meanwhile, advises that “blue and green will continue to be popular” as “consumers become more experimental.” Geberit’s Sophie Weston speaks highly of retro colours, stating that they represent an “interesting evolution in bathroom design.” She also adds that “younger consumers are embracing them with a fresh perspective combining classic hues with modern design elements”, before highlighting sage greens, muted pinks and warm terracottas as particularly desirable colours.

Echoing this is Villeroy & Boch’s Fabrizia D’Autilia, who states: “Young people in particular have a real zest for life following the pandemic and are keen to find new ways to express their personality.

She also highlights a trend of ‘playful individuality’ driving the demand for adventurous colour: “Playful Individuality is a simple concept with no fixed rules. Inspiration can come from many sources: provided there is a feel-good factor. This relaxed approach makes the trend perfect for young, active families, globetrotters and anyone who wants to enjoy lots of feel-good vibes in their bathroom.”

6. Dark Colours & Woods

Just Taps Plus predicts a shift towards dark colours in terms of bathroom design. As CEO Jeevan Seth explains, “Exuding a sense of sophistication, deep shades like charcoal, navy and forest green will create a rich, opulent feel, capable of transforming a bathroom into a high-end retreat.”

Jeevan further elaborates, stating that “Dark colours also add a depth to the space which allows for high-contrast design elements, such as brushed brass and chrome fixtures, or opt for matt black for a cohesive, contemporary look.”

Roper Rhodes' Zoe Jones sees darker wood furniture coming into vogue: “Dark woods are coming to the forefront. We’ll see more unique vanities made from materials like dark walnut or mango wood, which bring warmth and bespoke qualities to bathroom spaces.”

What Are The Bathroom Tile Trends of 2025 Going To Be?

1. Textured Finishes

Both Tissino and Geberit believe that textured tiles are going to be big in 2025. Tissino’s Sally Bettison comments that “textured tiles are gaining attention, particularly those that mimic stone or slate. Subtle textures like fluted finishes are also becoming popular for a refined, understated look.”

Sophie Weston at Geberit reports noting a “strong interest in textured finishes that add depth and visual interest while maintaining practicality.”

2. Playful Patterned Tiles

Roper Rhodes’ Zoe Jones reports a “trend for playful and unexpected design elements”, with “scallops, waves, squiggles and bobbins” all lending “whimsy” to tiles. She goes on to remark that “checks, stripes and other playful variations will also be popular.”

3. Large Format Tiles

Geberit’s Sophie Weston says that customers are opting for “large-format porcelain tiles and natural stone effects that create a sense of luxury and space.” This means “fewer grout lines, making maintenance easier and creating a more seamless appearance.”

4. Terrazzo

Sophie also mentions that “warm toned terrazzo continues to gain popularity”. Terrazzo is a composite material, featuring coloured chips and flecks of marble, quartz, granite combined with cement or resin.

Which Trends Are Predicted to Fall in Popularity Or Open to Debate in 2025?

1. Chrome

A timeless, oft-chosen polished silver finish, chrome has been a bathroom staple for many generations. However, as people become increasingly open to splashes of colour in their bathroom schemes, this finish is declining in popularity. Barwick’s Andrea Denison says there has “been a shift as consumers become more adventurous”.

Abacus’ Emma Morris and Geberit’s Sophie Weston both point to a decline in chrome, with Sophie commenting that this has been especially noticeable “over the past 12 months.” Sophie also surmises that “The move away from chrome reflects a broader trend of bathrooms becoming more personalised spaces that prioritise comfort and warmth over clinical cleanliness.” Sophie concludes by disclosing that consumers are “increasingly favouring warmer metallic finishes that create more inviting bathroom environments.”

Keeley Sutcliffe at Roxor Group also says that they have seen coloured finishes overtaking chrome as well: “BC Designs offer 8 options of brassware and we are seeing colours overtake chrome in some instances. Brushed Nickel and Brushed Gold tend to be popular choices.”

2. Grey Colours

Grey has been a popular choice in recent years for everything from tiles to furniture, often used to subtly break up more neutral or monochromatic spaces. However, as Roper Rhodes’ Zoe Jones emphatically proclaims, “The ‘50-shades-of-grey’ trend has definitely seen its day. These monochromatic palettes are being replaced by richer tones and bolder choices that add more personality and warmth”. Abacus’ Emma Morris adds that “greys have been replaced by more complex hues.”

Imperial’s James Stevenson agrees, stating that “furniture is moving away from grey.” Sanctuary’s James Roberts adds that “grey wood-effect furniture was once the safe option for a bathroom renovation, but it is notably declining as homeowners crave more personality.”

3. All White Bathrooms

With trends shifting heavily towards colour, experts are advising against going for an all-white bathroom. “We witness a significant shift away from the clinical, all-white bathroom aesthetic [in 2024],” explains Geberit’s Sophie Weston. “Homeowners began moving away from stark, minimalist designs in favour of more personalised, warmer spaces.”

JTP’s Jeevan Seth agrees that white appears “too clinical”, and that homeowners are leaning “more towards warmer colours.”

Roper Rhodes’ Zoe Jones advises that the “Instagrammable spaces trend, with uniform finishes, is on the decline”, and that they are “seeing a shift away from clean whites and greys, which used to be synonymous with modern bathrooms.”

4. Matt Black

James Roberts comments that matt black as a finish may not be as popular in 2025. “Matt black as a finish has dropped. This is more down to the high maintenance of the finish, and the overall look has become stale as time has moved on.”

Not everyone agrees, however, with Abacus’ Emma Morris stating that “black brassware and fixtures will continue to be on-trend, providing a strong contrast to softer palettes.”

So, that concludes our guide to the most anticipated bathroom trends of 2025. Is there a trend that you think is missing? Do you agree or disagree with our experts? Get in touch or let us know your thoughts on our social media channels!